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UNITY INTERNATIONAL SCHOOLS
- ICT Training Hub
- Digital Proficiency Cert.
- ICT Fundamentals Cert.
- MOS Excel Cert.
- IC3 Digital Literacy Cert.
- Cisco Certification
- Full-Stack Development Cert.
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- ComPTIA Infrastructure Cert.
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- Java Certification
- JavaScript Certification
- Digital Marketing Certification
- Data Analysis Certification
- Power BI Certification
- Digital Project Management Crtification
- Tableau Certification
- Digital Proficiency Odyssey
- ICT Fundamentals
- Cisco
- Full-Stack Programming
- ComPTIA Career Advancement
- ComPTIA-Core Certifications
- ComPTIA-Cyber Security Cert.
- ComPTIA
- ComPTIA-Infrastructure. Cert.
- Java
- Digital Insights
- …
- ICT Training Hub
- Digital Proficiency Cert.
- ICT Fundamentals Cert.
- MOS Excel Cert.
- IC3 Digital Literacy Cert.
- Cisco Certification
- Full-Stack Development Cert.
- Python Programming Cert.
- ComPTIA Core Certifications.
- ComPTIA Infrastructure Cert.
- ComPTIA Cyber Security Certifications
- ComPTIA Career Advancement Program Certifications
- Java Certification
- JavaScript Certification
- Digital Marketing Certification
- Data Analysis Certification
- Power BI Certification
- Digital Project Management Crtification
- Tableau Certification
- Digital Proficiency Odyssey
- ICT Fundamentals
- Cisco
- Full-Stack Programming
- ComPTIA Career Advancement
- ComPTIA-Core Certifications
- ComPTIA-Cyber Security Cert.
- ComPTIA
- ComPTIA-Infrastructure. Cert.
- Java
- Digital Insights
Digital Marketing
Digital marketing refers to the utilization of various online channels and technologies to promote products, services, or brands to a targeted audience. It encompasses a wide range of tactics such as social media marketing, search engine optimization (SEO), content marketing, email marketing, pay-per-click advertising, and more. Unlike traditional marketing methods, digital marketing leverages the internet and digital devices to reach potential customers, allowing for precise targeting, real-time analytics, and personalized messaging. Its key objectives include increasing brand visibility, driving website traffic, generating leads, and ultimately, boosting sales and revenue for businesses in the digital sphere.
Certification:
- Google Ads Certification: Offered by Google, this certification validates proficiency in Google Ads (formerly Google AdWords), including search, display, video, shopping, and app advertising.
- Google Analytics Individual Qualification (IQ): Also provided by Google, this certification demonstrates proficiency in using Google Analytics to analyze website traffic and user behavior.
- HubSpot Content Marketing Certification: HubSpot offers various certifications, including content marketing, inbound marketing, social media marketing, and email marketing, which are recognized in the industry.
- Facebook Blueprint Certification: Facebook Blueprint offers certifications in areas such as Facebook advertising, Instagram advertising, and Messenger advertising to demonstrate expertise in leveraging these platforms for marketing purposes.
- Digital Marketing Institute (DMI) Certifications: DMI offers a range of certifications covering various aspects of digital marketing, including social media marketing, search engine optimization (SEO), digital strategy, and more.
- Professional Certified Marketer (PCM) – Digital Marketing Certification: Offered by the American Marketing Association (AMA), this certification demonstrates proficiency in digital marketing strategies and tactics.
- Interactive Advertising Bureau (IAB) Certification: IAB offers certifications in areas such as digital media sales, digital ad operations, and digital ad buying to professionals working in the digital advertising industry.
The Chartered Institute of Marketing (CIM): CIM offers various certifications and qualifications in marketing, including digital marketing, which are globally recognized and respected.
Career Prospects:
- DigitalMarketing Manager
- Content Marketing/Content Manager
- Social Media Manager
- Customer Relationship Manager & Email Marketing Manager
Demand Generation Specialist
Below are details for your course of interest;
Course: Digital Marketing
Course Fee: N 80,000 per module
Duration:
21/2 Months (weekdays)
3 Months (weekends)
Google Ads Certification-Module 1
Course Outlines:
- Google Ads Search Certification:
- Introduction to Google Ads: Overview of Google Ads and how it works.
- Account setup and navigation: Setting up an account, understanding account structure, and navigating the Google Ads interface.
- Keyword targeting: Understanding keywords, match types, and keyword research.
- Ad creation and optimization: Creating effective ad copy, ad extensions, and best practices for optimizing ads.
- Bidding and budgeting: Understanding bidding strategies, setting bids, and managing budgets.
- Measurement and optimization: Tracking performance, analyzing metrics, and optimizing campaigns for better results.
- Google Ads Display Certification:
- Introduction to Google Display Network: Overview of the Google Display Network and its capabilities.
- Targeting options: Understanding targeting methods such as audience targeting, contextual targeting, and placement targeting.
- Creating effective display ads: Best practices for designing compelling display ads, including ad formats and sizes.
- Display campaign setup: Setting up display campaigns, choosing campaign settings, and creating ad groups.
- Display campaign optimization: Monitoring performance, adjusting targeting and bidding strategies, and optimizing for better results.
- Performance measurement: Tracking key metrics, analyzing performance data, and using insights to improve campaign performance.
- Google Ads Video Certification:
- Introduction to Google Ads for Video: Overview of video advertising on Google Ads and its benefits.
- Video campaign setup: Setting up video campaigns, creating ad groups, and choosing targeting options.
- Creating effective video ads: Best practices for creating engaging video ads, including ad formats and storytelling techniques.
- Video ad formats: Understanding different video ad formats, such as TrueView, bumper ads, and masthead ads.
- Video campaign optimization: Monitoring performance, adjusting targeting and bidding strategies, and optimizing for better results.
- Performance measurement: Tracking key metrics, analyzing performance data, and using insights to improve campaign performance.
- Google Ads Shopping Certification:
- Introduction to Google Shopping: Overview of Google Shopping ads and how they work.
- Merchant Center setup: Setting up a Google Merchant Center account and uploading product data feeds.
- Google Ads account linking: Linking Google Merchant Center with Google Ads to create shopping campaigns.
- Shopping campaign setup: Creating shopping campaigns, organizing product groups, and setting bid strategies.
- Product feed optimization: Optimizing product data feeds for better visibility and performance in Google Shopping.
- Performance measurement: Tracking key metrics, analyzing performance data, and using insights to optimize shopping campaigns.
- Google Ads App Certification:
- Introduction to App Campaigns: Overview of app advertising on Google Ads and its benefits.
- App campaign setup: Setting up app campaigns, choosing campaign settings, and creating ad groups.
- Ad formats and targeting options: Understanding different ad formats for app campaigns and targeting options such as audience targeting and app targeting.
- App campaign optimization: Monitoring performance, adjusting targeting and bidding strategies, and optimizing for better results.
Performance measurement: Tracking key metrics, analyzing performance data, and using insights to improve app campaign performance.
Facebook Blueprint Certificatication-Module 4
Course Outlines:
- Facebook Blueprint: Introduction to Facebook and Instagram Advertising:
- Introduction to Facebook and Instagram Advertising: Overview of Facebook and Instagram advertising platforms and their capabilities.
- Account Setup and Navigation: Setting up a Facebook Business Manager account, creating ad accounts, and navigating the Ads Manager interface.
- Understanding Ad Objectives and Campaign Structure: Exploring different ad objectives and how to structure campaigns for optimal performance.
- Targeting Options: Understanding audience targeting options, including demographic targeting, interest targeting, behavior targeting, and custom audiences.
- Ad Formats and Creative Best Practices: Overview of different ad formats available on Facebook and Instagram, including image ads, video ads, carousel ads, and collection ads, along with best practices for creative content.
- Facebook Blueprint: Ad Creation and Management:
- Creating Effective Ads: Best practices for creating compelling ad copy, choosing engaging visuals, and crafting effective calls-to-action (CTAs).
- Ad Placement and Optimization: Understanding ad placement options, including news feed, right column, and audience network, and optimizing ad delivery for maximum reach and engagement.
- Ad Budgeting and Bidding: Setting ad budgets, choosing bidding strategies, and optimizing bids for ad performance and return on investment (ROI).
- Ad Scheduling and Delivery: Scheduling ad delivery times and optimizing ad delivery schedules to reach target audiences at the most opportune times.
- Campaign Management Tools: Overview of campaign management tools and features within Facebook Ads Manager, including ad scheduling, ad set cloning, and bulk editing.
- Facebook Blueprint: Advanced Targeting and Custom Audiences:
- Advanced Targeting Options: Exploring advanced targeting options, such as lookalike audiences, retargeting (remarketing), and detailed targeting based on interests, behaviors, and demographics.
- Custom Audiences and Data Sources: Creating custom audiences based on customer data, website traffic, app activity, and engagement with Facebook and Instagram content.
- Audience Insights and Segmentation: Using audience insights to analyze audience demographics, interests, and behaviors and segmenting audiences for more personalized ad targeting.
- Dynamic Ads and Product Catalogs: Setting up dynamic ads and product catalogs to automatically promote relevant products to different audience segments based on their preferences and behaviors.
- Facebook Blueprint: Ad Performance Measurement and Optimization:
- Ad Performance Measurement: Tracking key performance metrics, such as reach, engagement, conversions, and return on ad spend (ROAS), to evaluate ad performance and effectiveness.
- Split Testing and Experimentation: Conducting split tests (A/B tests) and experimentation to optimize ad creative, targeting, and delivery for better results.
- Ad Optimization Strategies: Implementing ad optimization strategies, such as ad rotation, budget allocation, and ad scheduling, to improve ad performance over time.
Reporting and Analytics: Using Facebook Ads Manager reporting tools to generate custom reports, analyze campaign performance data, and derive actionable insights for optimization.
Interactive Advertising Bureau (IAB) Certification-Module 7
Course Outlines:
- Introduction to Digital Advertising:
- Overview of Digital Advertising: Introduction to digital advertising concepts, channels, and trends.
- Evolution of Digital Advertising: Understanding the history and evolution of digital advertising, including key milestones and technological advancements.
- Digital Advertising Ecosystem: Exploring the digital advertising ecosystem, including publishers, advertisers, agencies, ad networks, and technology providers.
- Digital Advertising Formats and Standards: Overview of different digital advertising formats, ad sizes, and industry standards set by organizations like the IAB.
- Ad Tech Fundamentals:
- Ad Tech Landscape: Understanding the ad tech landscape, including ad servers, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and ad exchanges.
- Programmatic Advertising: Introduction to programmatic advertising, real-time bidding (RTB), programmatic direct, private marketplace (PMP) deals, and automated buying and selling of digital ads.
- Ad Fraud and Brand Safety: Understanding ad fraud, invalid traffic (IVT), viewability, ad blocking, and measures to ensure brand safety in digital advertising.
- Ad Tech Integration and Implementation: Implementing ad tech solutions, integrating ad serving systems with websites and mobile apps, and troubleshooting technical issues.
- Digital Advertising Campaign Planning and Execution:
- Campaign Objectives and Targeting: Defining campaign objectives, target audience segmentation, and audience targeting strategies.
- Media Planning and Buying: Planning media buys, negotiating ad placements, and optimizing media budgets for maximum reach and impact.
- Creative Development and Optimization: Creating compelling ad creative, testing variations, and optimizing creatives based on performance data.
- Campaign Measurement and Analytics: Tracking key performance metrics, analyzing campaign data, and deriving actionable insights for optimization.
- Mobile Advertising:
- Mobile Advertising Landscape: Overview of the mobile advertising landscape, including mobile web, in-app advertising, mobile video, and location-based advertising.
- Mobile Ad Formats and Creative Best Practices: Exploring different mobile ad formats, including banners, interstitials, native ads, and rewarded video ads, along with creative best practices.
- Mobile Targeting and Personalization: Leveraging mobile targeting options, such as device targeting, geo-targeting, and audience segmentation, to deliver personalized mobile experiences.
- Mobile Measurement and Attribution: Tracking mobile ad performance, measuring app installs, in-app events, and user engagement, and attributing conversions to mobile advertising efforts.
- Data and Privacy in Digital Advertising:
- Data Collection and Management: Understanding data collection methods, data sources, and data management platforms (DMPs) for audience targeting and segmentation.
- Data Privacy Regulations: Overview of data privacy regulations, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other global privacy laws.
- Consent Management and Compliance: Implementing consent management solutions, obtaining user consent for data processing, and ensuring compliance with data privacy regulations.
Data Ethics and Transparency: Upholding data ethics principles, ensuring transparency in data collection and usage practices, and building trust with consumers.
Google Analytics Individual Qualification (IQ)-Module 2
Course Outlines:
- Google Analytics for Beginners:
- Introduction to Google Analytics: Overview of Google Analytics and its capabilities.
- Setting up Google Analytics: Creating an account, installing tracking code, and configuring basic settings.
- Understanding reports: Navigating the Google Analytics interface, exploring standard reports, and interpreting data.
- Key metrics and dimensions: Understanding important metrics such as sessions, users, bounce rate, and conversion rate, as well as dimensions like traffic sources, devices, and demographics.
- Goals and conversions: Setting up goals and tracking conversions to measure website success.
- Data visualization: Customizing reports, creating dashboards, and visualizing data to gain insights.
- Advanced Google Analytics:
- Custom dimensions and metrics: Configuring custom dimensions and metrics to track specific user interactions and behavior.
- Event tracking: Implementing event tracking to monitor interactions such as clicks, downloads, video views, and form submissions.
- E-commerce tracking: Setting up e-commerce tracking to measure online transactions, revenue, and product performance.
- Multi-channel funnels: Understanding the customer journey across multiple channels and touchpoints using multi-channel funnel reports.
- Attribution models: Exploring different attribution models to understand how various marketing channels contribute to conversions.
- Segmentation: Segmenting data to analyze specific subsets of users and uncover actionable insights.
- Google Analytics for Power Users:
- Custom reports and dashboards: Creating custom reports and dashboards to visualize data according to specific business needs and objectives.
- Advanced filters and segments: Using advanced filters and segments to refine data analysis and focus on relevant subsets of traffic.
- Data collection and configuration: Implementing advanced tracking techniques, such as cross-domain tracking, subdomain tracking, and cross-device tracking.
- Channel grouping and content grouping: Grouping channels and content to gain deeper insights into user behavior and marketing performance.
- Custom channel groupings: Creating custom channel groupings to classify traffic sources based on specific criteria.
Advanced analysis techniques: Applying advanced analysis techniques, such as cohort analysis, user flow analysis, and attribution modeling, to uncover actionable insights.
Digital Marketing Institute (DMI) Certifications-Module 5
Course Outlines:
- Introduction to Digital Marketing:
- Overview of Digital Marketing: Introduction to digital marketing concepts, channels, and trends.
- Digital Marketing Strategy: Understanding the importance of digital marketing strategy and how to develop an effective strategy aligned with business objectives.
- Website Optimization: Best practices for optimizing websites for search engines (SEO), user experience (UX), and conversion rate optimization (CRO).
- Content Marketing: Strategies for creating and distributing valuable, relevant content to attract and engage target audiences.
- Search Engine Optimization (SEO):
- Introduction to SEO: Overview of search engine optimization (SEO) principles, techniques, and best practices.
- Keyword Research and Analysis: Understanding keyword research tools, conducting keyword analysis, and optimizing website content for relevant keywords.
- On-Page SEO: Optimizing website structure, metadata, and content to improve search engine visibility and rankings.
- Off-Page SEO: Building high-quality backlinks, managing online reputation, and leveraging off-page SEO techniques to improve website authority and ranking.
- Pay-Per-Click (PPC) Advertising:
- Introduction to PPC Advertising: Overview of pay-per-click (PPC) advertising platforms, including Google Ads and Bing Ads.
- Campaign Setup and Management: Setting up PPC advertising campaigns, choosing targeting options, and managing bids and budgets.
- Ad Copywriting and Creative Best Practices: Writing compelling ad copy, choosing engaging visuals, and optimizing ad creative for better performance.
- Performance Measurement and Optimization: Tracking key performance metrics, analyzing campaign data, and optimizing PPC campaigns for maximum ROI.
- Social Media Marketing (SMM):
- Introduction to Social Media Marketing: Overview of social media platforms, audience demographics, and trends.
- Social Media Strategy Development: Creating a social media strategy aligned with business goals, target audience preferences, and industry trends.
- Content Creation and Distribution: Creating engaging social media content, managing content calendars, and leveraging different content formats (e.g., images, videos, stories).
- Community Management and Engagement: Building and nurturing online communities, engaging with followers, and managing social media interactions effectively.
- Email Marketing:
- Introduction to Email Marketing: Overview of email marketing principles, strategies, and regulations.
- Email Campaign Planning and Execution: Planning email marketing campaigns, designing email templates, and segmenting email lists for targeted messaging.
- Email Automation and Personalization: Implementing email automation workflows, personalizing email content, and optimizing email deliverability and open rates.
- Performance Measurement and Optimization: Tracking email marketing metrics, analyzing campaign performance data, and optimizing email campaigns for better results.
- Digital Strategy and Planning:
- Digital Marketing Planning Process: Understanding the digital marketing planning process and how to develop a comprehensive digital marketing plan.
- Budgeting and Resource Allocation: Allocating budgets and resources effectively across different digital marketing channels and campaigns.
- Digital Marketing Measurement and Analytics: Implementing digital marketing analytics tools, tracking key performance indicators (KPIs), and deriving actionable insights for optimization.
Integrated Digital Marketing Campaigns: Planning and executing integrated digital marketing campaigns that leverage multiple channels and tactics to achieve campaign objectives.
HubSpot Content Marketing Certification-Module 3:
Course Outlines:
- Introduction to Content Marketing:
- What is Content Marketing?: Overview of content marketing and its importance in modern marketing strategies.
- Benefits of Content Marketing: Exploring the benefits of content marketing for businesses, including increased brand awareness, lead generation, and customer engagement.
- Buyer Personas and Content Mapping: Understanding buyer personas and how to create content that resonates with target audiences at different stages of the buyer's journey.
- Setting Content Marketing Goals: Establishing SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for content marketing initiatives.
- Content Strategy:
- Developing a Content Strategy: Creating a comprehensive content strategy that aligns with business goals and target audience needs.
- Content Ideation and Creation: Generating ideas for high-quality, engaging content that addresses audience pain points and interests.
- Content Planning and Organization: Planning and organizing content creation efforts, including editorial calendars, content calendars, and workflow management.
- Content Optimization: Optimizing content for search engines (SEO), readability, and user experience to improve visibility and engagement.
- Content Creation:
- Creating Compelling Content: Best practices for creating various types of content, including blog posts, videos, infographics, ebooks, whitepapers, and more.
- Writing for the Web: Techniques for writing effective web copy, headlines, and calls-to-action (CTAs) that capture audience attention and drive action.
- Visual Content Creation: Tips for creating visually appealing content, including graphics, images, and videos, to enhance engagement and storytelling.
- Content Collaboration and Workflow: Collaborating with team members and stakeholders to streamline the content creation process and maintain consistency across channels.
- Content Promotion:
- Content Distribution Channels: Overview of different content distribution channels, including social media, email marketing, influencer partnerships, and content syndication.
- Amplifying Content Reach: Strategies for maximizing the reach and visibility of content through paid promotion, organic promotion, and influencer outreach.
- Community Building and Engagement: Building and nurturing communities around content topics and engaging with audience members through comments, shares, and discussions.
Measuring Content Performance: Tracking key performance metrics, such as website traffic, engagement, lead generation, and conversion rates, to evaluate the effectiveness of content marketing efforts.
Professional Certified Marketer (PCM)-Module 6
Course Outlines:
- Marketing Foundations:
- Introduction to Marketing: Overview of marketing concepts, principles, and functions within organizations.
- Market Analysis and Consumer Behavior: Understanding market dynamics, conducting market research, and analyzing consumer behavior.
- Marketing Strategy Development: Developing marketing strategies aligned with business goals, target market segments, and competitive landscape.
- Marketing Planning and Execution: Planning and executing marketing campaigns, setting objectives, budgets, and timelines.
- Brand Management:
- Brand Strategy and Positioning: Developing brand strategies, defining brand positioning, and managing brand portfolios.
- Brand Identity and Design: Creating brand identities, logos, visual assets, and brand guidelines.
- Brand Communication and Promotion: Implementing brand communication strategies, advertising campaigns, and promotional activities to build brand awareness and equity.
- Brand Performance Measurement: Tracking key brand performance metrics, conducting brand audits, and evaluating brand health.
- Digital Marketing:
- Digital Marketing Fundamentals: Overview of digital marketing channels, platforms, and tactics.
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Optimizing websites for search engines, managing pay-per-click (PPC) campaigns, and leveraging search engine marketing techniques.
- Social Media Marketing: Creating and executing social media marketing strategies, managing social media channels, and engaging with audiences.
- Email Marketing and Content Marketing: Designing effective email marketing campaigns, creating compelling content, and nurturing leads through content marketing initiatives.
- Advertising and Promotion:
- Advertising Principles and Practices: Understanding advertising concepts, creative strategies, media planning, and advertising regulations.
- Integrated Marketing Communications (IMC): Developing integrated marketing communications plans that leverage multiple channels and tactics to reach target audiences.
- Media Buying and Campaign Management: Planning media buys, negotiating advertising rates, and managing advertising campaigns across traditional and digital channels.
- Advertising Effectiveness Measurement: Evaluating advertising effectiveness, tracking advertising ROI, and optimizing campaigns based on performance metrics.
- Sales Management:
- Sales Strategy and Planning: Developing sales strategies, setting sales objectives, and creating sales plans aligned with organizational goals.
- Sales Process and Pipeline Management: Managing the sales process, qualifying leads, and nurturing prospects through the sales funnel.
- Sales Techniques and Negotiation Skills: Developing effective sales techniques, handling objections, and negotiating win-win deals.
Sales Performance Measurement: Tracking key sales performance metrics, analyzing sales data, and optimizing sales processes for improved results.
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